Thursday, June 21, 2007

Mobile: User Generated Content

The market for mobile user-generated content (UGC) services like Tocmag will be worth $13.2bn by 2011, according to research published by Informa Telecoms and Media and the Mobile Entertainment Forum (MEF). Tocmag, which launched in the UK recently, offers users the ability to create six-page mobile magazines which can be filled with text, images, audio and video. As the first free UGC application for mobiles to go live, Tocmag’s launch is a significant milestone for the burgeoning ‘Mobile Web 2.0’ market, say Informa and the MEF.According to M:Metrics, 29% of UK mobile owners currently use the mobile Internet. According to the research, this figure will rise significantly over the next year as increasing numbers of mobile UGC services enter the fray. Informa and the MEF say that early efforts in this space, such as Orange’s highly-successful ‘buff or rough’ concept, suggest that mobile UGC will prove the ‘killer app’ for mobile internet. They argue, too, that this idea is well-supported by Tocmag’s impressive beta user stats. Between May this year and the official launch of the service two weeks ago, more than 10,000 Tocmags were built, generating almost 125,000 downloads – entirely by word of mouth.

In lieu of the Mobile User Generated Content rising, I think people would want to go beyond the "160 characters" limit and express themselves, whether it be love or business or war! Therefore, the need arises to develop an inexpensive module with mroe capacity and more expression (if possible.) Further, it leaves us no choice but emails over phone but many operators may be providing this service at a high cost or may not, at all!
To enhance the future of Mobile Content orientation, this magazine thingie rocks!

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