SMS 2.0 Launched in Asia

A marriage of messaging with content and advertising. That’s the new ‘text’ reality as Cellular Operator - Bharti Airtel, has announced a major upgrade to the popular application, SMS. In a tie-up with UK-based mobile media innovations firm Affle, the telecom company has launched SMS 2.0, which is, for now, available to mobile phone subscribers in New Delhi, India.

While sending an SMS, users usually see a ‘sending message’ icon on their mobile phone screens; now, during that time, with Airtel-Affle’s SMS 2.0, they can listen to advertisements and content such as news and cricket updates – strictly on the subject of one’s choice. There is apparently no scope for any spam messages as the user is required to define the mobile content by specifying his area of interest and registering after he has downloaded the new application. So, the ads and the content will be woven together totally as per the user’s choice.