"I vouch for Voucher Marketing"

Vouchers have been there in the market since quit esome time now where one can get a "Buy 2 Get 1 Free"
in your favourite shoe store and a "50% off" at your nearest StarBucks. Life upgrades and they all do, it's now time for Mobile Vouchers or better known as "M-vouchers" which may function as good as a BarCode software.
It works on the principles of an SMS being sent by a Merchant to his client/prospect and it contains a code alon g with the offer give. When the customer turns up at the Merchant's outlet he may want to avail the discount/privilege and provides the Code which was sent to him at the end of the SMS.
The merchant types in the Code in his database of sent SMS's and finds that this Code was sent to "this" customer hence fool-proofing the possibility of redundancy or fraud with the voucher by miscreants.
Merchant gets the sale > Customer gets the Discount > And the Mobile Company gets its revenue. (along with more economic activities like cellphone battery or parking ticket or fuel to reach the merchant LOL).
One more important feature that our Marketer MB gets is the conversion rate of the SMS's sent and received and sales converted. So far the ighest conversion across the gloabe has been Mobile Marketing where a penny-worth of an SMS makes the sale of a shining new, Mercedes S-500 somewhere in Timbuktu.