Tuesday, August 5, 2008

National Do Call Registry

In my recent posts, I have mentioned the 'action' and 'seriousness' of the Indian Goverment of the National Do Not Call Registry and the implications of the same. It is compulsory for all Telemarketers to register for this service and 'scrub' their lists before conducting Cold Calls.
The latest twist in the sad tale of Indian Commerce is that the Supreme Court of India (Apex Court) and the Telecom Regulatory Authority of India has decided to move on to a "National Do Call Registry" where in people will opt in for receiving marketing calls and messages (UCC - Unsolicited Commercial Communication) from marketers and businesses so as to market their product - leaving a very small percentage of people in India who will opt in to receive such communication. Quite obviously the entire business fraternity, banks, telemarketing & call centres and the Telecom Operators have raised an objection not to implement any such Act or Policy since it shall deeply harm the economy in terms of:
Revenue - Telecom companies will not make money from Telemarketers & Call Centres
Business - Telemarketers will not be able to generate business from Cold Calling due to lack of data or even no data.
Growth - If there are too many such units falling down overnight,there is bound to be a fall in the economy over a longer period of time in a larger picture.

Further, if any such policy does get implemented then what is the next level or next alternative medium of commercial communication? How do you propose to reach out to new clients and grow your business?

No comments: