Tuesday, March 20, 2007

FMCG : The next step - SMS your customer!!!

This is one industry which is growing at a rate of 250% a year especially with the CommonWealth Games to be hostedin India in 2010.
Every major city is under development of Hotels, Restaurants, Consumer oriented stores, Big Retailers are flying-in india,etc after the F.D.I (Foreign Direct Investment) opening up.

Mobile Marketing pushes this threshold of the upper bar of Profits made by companies by reaching the level of Marketing making the consumer Super-Aware and Super-Cautious in his/her decision.
The side effect of this direct impact would be cut-throat competition amongst merchants and making life easier-as-it-comes for the consumers.

Way to go, Discounts & Vouchers are ringing your message tone guys!

No comments: