M-Commerce...

The Mobile Marketing and M-Commerce helps you understand what is just beyond the horizon by constructing three potential scenarios that plot spending growth for wireless advertising and marketing over the next five years.

Starting from the supposition that—in percentage terms—wireless advertising is at roughly the same level relative to interactive advertising that online advertising was in relation to traditional ad spending in the mid-to-late 1990s, each scenario begins from a plausible "what-if" position and builds to a fever pitch in 2005-2006, when many firms will throw money at this new channel, much as they did in the early days of the Internet.