Wireless Revolution in Marketing

The reason why a simple SMS can deliver your Company's motto with so much more ease, lies in it's discreetness.

SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Have you tried SMS marketing to promote your business?

Abstract
Communication plays a vital role in Marketing. Till today we have seen newspapers, magazines, television, radio, hording, road shows and Internet as major marketing communication tools. In addition telecommunication has given new gift to us. M – Mobile.

Go through some facts:
According to one estimate, in 2005 text - based services formed a Rs 100 crore industry, approximately 30 per cent of the value-added services market. Over the next five years, it estimated that text-based services would grow at a compound annual growth rate of 47 per cent to reach Rs 720 crore in 2010.

Mobile marketing is highly personalised, interactive and has an immediate impact.

Attractive features of SMS (mobile) marketing instant, direct and fast.

2- Way communication.

Effective as it is targeted to particular age, gender or profession.

cost effective.

It can be easily promoted through cross-media like radio, TV or print.

As customer forward messages in a group it opens opportunities of Viral Marketing.

SMS is fun loving tool. It is catching up record breaking usage.

ICM telephone survey

94% of messages are ‘read’, which helps explain the high levels of response and brand impact. The best performing campaigns, the study reveals outstanding results as follows: 46% response (of any type), 27% Reply to a message, 19% visit a web site, 15% Visit a store. The average campaign delivers 15% response (of any type), which is more than twice the average other industry reports have given for direct mail (sources: Gartner, DMIS) Where is it so effective?
"Mobile marketing is suited best to drive sales of consumer packaged goods, restaurant menu items and high-street retail commodities -- sectors that have advertised very little online to date."
- Jupiter Research analyst Dylan Brooks